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Runda Gao (aka ‘Rita Gao’) is a Lecturer in Business Management and the Programme Leader for BA International Business Programme at Leicester Castle Business School (º£½ÇÉçÇø). Rita joined º£½ÇÉçÇø in September 2022, from Coventry University where she was involved in various teaching activities including delivering lectures, seminars and workshops at both undergraduate and postgraduate levels and supervising undergraduate dissertations. In 2021, she worked as a member of the Apprenticeship Panel at Coventry University facilitating the MBA Programme. During her PhD study, she also secured a role as a Visiting Lecturer at Birmingham City University.

Her eclectic interests locate mostly at the interface of International Business Economics, International Trade and Applied Econometrics. She has a flair for data collection and analysis and conducting research statistically by programming Stata, EViews, R, GAUSS and SPSS.

Li, X. and Gao, R. 2022. Emotional regulation mechanism of smartphone use on positive aging: from the perspective of elasticity. International Journal of Neuropsychopharmacology 25 (1), pp. 65.

Gao, R., De Vita, G., Luo, Y. and Begley, J. 2021. Determinants of FDI in producer services: evidence from Chinese aggregate and sub-sectoral data. Journal of Economic Studies 48(4), pp. 869-892.

Business Economics, International Business, International Trade, Applied Econometrics

Business Economics, International Business

• 2019-2022 PhD in International Business Economics (Coventry University)
• 2017-2018 MSc in International Economics, Banking and Finance (Cardiff University)
• 2013-2017 BSc (Hons) in International Economics and Trade (Zhejiang University)
• Fellow of Higher Education Academy (FHEA)

Global Business Environment

Economics in Global Business

PG Dissertation Supervision

• 2020 “The Labour Supply Effect of Active Aging and Policy Optimisation”, Named Researcher (in collaboration with Dr Xueyan, L., Prof Lishu, F., Prof Lihua, J., Xiaohui, X. and Yanli, L. Ningbo Institute of Technology, Zhejiang University), Successful, The National Social Science Fund of China.
• 2019 “The Labour Supply Effect of Active Aging and Policy Optimisation – based on the data from Ningbo”, Named Researcher (in collaboration with Dr Xueyan, L., Ningbo Institute of Technology, Zhejiang University), Successful, Zhejiang Provincial Department of Education.

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