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What is branding and how do I build a brand? A step by step guide

16 September 2024

Whichever industry your small business or start-up company operates in, it will likely face the volatile nature of business as usual today. As changeable as the marketplace is these days, there is one thing that will consistently have your business’s back: branding. A strong brand image and message helps customers identify you and differentiate you from other companies. If you look after your brand, your brand will look after you.

How much should I charge for my products or services?

16 September 2024

Understanding how much to charge for products or services is essential for any startup business owner. Setting the right price for your products or services can be one of the most challenging aspects of running a business. Pricing influences every facet of your business, from cash flow to profit margins to customer perception.

How to differentiate between retail and wholesale pricing

16 September 2024

As an aspiring entrepreneur, understanding the distinction between retail and wholesale pricing is crucial for your business's success.

Small businesses: The importance of brand identity for company startups

10 September 2024

A meaningful and well-defined brand identity sets your company apart from the competition and shapes how your target audience perceives your business. Ultimately, brands influence customers’ buying decisions. But what exactly is brand identity and does your small business need one?

Healthy habits to help you achieve success in business

08 September 2024

Creating healthy habits for sustained success is a lifestyle change that I have found to be advantageous in my career. The time it takes for something to become a habit can vary greatly depending on various factors, including the individual and the complexity of the habit of course. Did you know that popular opinion is that it takes 21 days to form a habit? But research indicates that it can actually take anywhere from 18 to 254 days, with an average of 66 days. So, for a business owner, healthy habits for success can be achieved in a relatively short amount of time with the right motivation. Here are some of the habits I’ve created for myself over the years. I hope you can apply them successfully to your lifestyle too.